Rainbow Of Hope (promotion)

Released in 2010.

Press Release

Conquer Cancer in Color

Rainbow of Hope Collection

Presenting at ISSE 2010

What: Rainbow of Hope is a color display of 20 China Glaze nail lacquers selected to coincide with the ‘awareness colors’ used to represent the different forms of cancer. For instance, we all know pink is associated with the tremendous movement to combat breast cancer. But did you know teal is used for ovarian cancer and orange for leukemia? By wearing these colors, you stand with cancer sufferers, their families and friends. At the same time, your nail polish is a symbol of hope and, like a rainbow, a reminder that even during our darkest times something beautiful has the power to inspire us.

Who: Dennise Mason, Nail Category Manager at American International Industries, created Rainbow of Hope and her daughter-in-law, Samantha, contributed the name. Dennise and Samantha’s collaboration is a tribute to Samantha’s young son, Seth, who is seriously ill with brain cancer, and to all people suffering with cancer. Rainbow of Hope offers the uplifting power of color and puts the search for a cure in—and on—your hands.

Where: Proceeds from the sale of Rainbow of Hope displays will go to cancer research and treatment organizations who are conducting breakthrough clinical trials. China Glaze has committed to donating 18% of the sale proceeds to these hospitals, clinics and foundations.

When: During 2010, Rainbow of Hope will travel to our major beauty industry trade shows. Look for us at the China Glaze booths.

Why: Because cancer knows no color. Because color heals, color cheers, color speaks everyone’s language. Because only working together will we conquer cancer. And we will do it in color.

Notes

All of these polishes are re-promotes. Only the names of the cancers were advertised with this promotion, not the individual polish names.

Polishes

Yellow - Bladder & Bone Cancer Happy Go Lucky

Peach - Uterine Cancer Peachy Keen

Kelly Green - Kidney Cancer Four Leaf Clover

Blue - Male Breast Cancer Rain Storm

Burgundy - Multiple Myeloma Long Kiss

White - Retinoblastoma White On White

Orange - Leukemia Breakin'

Teal - Ovarian Cancer Custom Kicks

Periwinkle Blue - Stomach Cancer Secret Peri-Wink-Le

Light Blue - Prostate & Thyroid Bahamian Escape

Pink - Breast Cancer Sexy Lady

Grey - Brain Cancer Recycle

Brown - Colon Cancer Unplugged

Royal Blue - Mesothelioma Frostbite

Emerald - Liver Cancer Outta Bounds

Pearl - Lung Cancer Pearl Platinum

Purple - Leimyosarcoma & Pancreatic Coconut Kiss

Red - Head & Neck and Lymphoma Paint the Town Red

Black - Melanoma Liquid Leather

Orchid/Violet - Testicular Cancer Spontaneous