Happily Never After (collection)

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Released for Halloween 2017.

Press Release

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China Glaze® Introduces Halloween 2017 Collection


In this fairytale, there’s no Prince Charming, fairy godmother or even a happily ever after. Never known to go the traditional route – especially not during Halloween – this year China Glaze® introduces Happily Never After, a collection of six new jaw dropping colours that celebrate your dark side. This October evil queens rule and villains always win with this collection of sultry crèmes and shimmers with wickedly gorgeous matte and chunky glitter accents.



Queen, Please!


Lookin' Gore-geous

Crown for Whatever

Life's Grimm

Do You, Boo!