Happily Never After (collection)

From China Glaze Wiki

Released for Halloween 2017.[1]

Press Release

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China Glaze® Introduces Halloween 2017 Collection


In this fairytale, there’s no Prince Charming, fairy godmother or even a happily ever after. Never known to go the traditional route – especially not during Halloween – this year China Glaze® introduces Happily Never After, a collection of six new jaw dropping colours that celebrate your dark side. This October evil queens rule and villains always win with this collection of sultry crèmes and shimmers with wickedly gorgeous matte and chunky glitter accents.

  • QUEEN, PLEASE!When you need the best and nothing less, set your sights on this iridescent pearl shimmer.
  • SIN-DERELLAClock striking midnight? You're just getting started with this iridescent pink-grey shimmer.
  • LOOKIN' GORE-GEOUSVamp up the volume with a dark burgundy creme that summons the spirit of the season.
  • CROWN FOR WHATEVERMirror, mirror on the wall, who's the chillest of them all? You are in this royally relaxed matte purple.
  • LIFE'S GRIMMConsider this gold-black shimmer your night in shining armor.
  • DO YOU, BOO!Make a splash during cocktail hour and beyond in this refreshing gold-flecked glitter.


Full set, mini sizes.

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Lookin' Gore-geous: Lookin' Gore-geous, Do You, Boo, and a pair of Ardell lashes.

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Queen, Please!


Lookin' Gore-geous

Crown for Whatever

Life's Grimm

Do You, Boo!